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Plot to weaken Nvidia’s AI dominance through software targeting

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In Short:

Nvidia has become a giant in artificial intelligence with its chips and software, holding a near monopoly. A coalition of tech companies, including Qualcomm, Google, and Intel, plans to challenge Nvidia’s dominance by developing open-source software that can run on various AI accelerator chips. While many startups are trying to break Nvidia’s hold, their success remains uncertain due to the entrenched use of Nvidia’s software by developers for over 15 years.


Nvidia Dominance Challenged by Tech Giants in AI Software

By Max A. Cherney

Nvidia has achieved a market cap of $2.2 trillion by producing artificial-intelligence chips that are vital to generative AI developers. With almost two decades of computer code and over 4 million developers relying on Nvidia’s CUDA platform, the company has solidified its dominance in the market.

Coalition Formed to Challenge Nvidia

A coalition of tech companies, including Qualcomm, Google, and Intel, is planning to challenge Nvidia’s grip on the market by targeting the software that ties developers to Nvidia chips. The UXL Foundation, supported by Intel’s OneAPI technology, aims to develop software and tools that can power various AI accelerator chips, promoting an open ecosystem that supports multiple hardware platforms.

Technical Steering and Future Plans

The UXL Foundation’s technical steering committee is working on finalizing technical specifications, with plans to refine details by the end of the year. The project aims to attract cloud-computing companies and chipmakers to support open-source technology that can run on any hardware. With contributions from various companies and the goal of winning over developers, UXL plans to support Nvidia hardware and code in the long run.

Industry Response and Startup Initiatives

Despite Nvidia’s strong position, there are multiple efforts by startups and venture financiers to challenge its dominance in AI software. More than $4 billion has been invested in 93 projects aimed at disrupting Nvidia’s leadership in the market. While success may be challenging, these initiatives signal a growing interest in breaking Nvidia’s stronghold.

Nvidia’s Response to the Challenges

In response to the efforts to challenge its dominance, Nvidia executive Ian Buck emphasized the acceleration of computing innovations across the ecosystem. While recognizing the competitive landscape, Nvidia remains focused on advancing AI and expanding the possibilities of accelerated computing.

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