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Emami Welcomes Acquisitions Amid Optimism for Rising Rural Demand

In Short:Emami is actively seeking growth through partnerships and acquisitions, focusing on D2C brands. The company recently increased its stake in Helios Lifestyle and...

How E-commerce Brands Use Influencer Marketing for the Holiday Season

In Short:During the festive season, e-commerce platforms are intensifying their use of influencer marketing to drive online sales, especially targeting Gen Z and millennials....

BJP MP Calls for Action Against Flipkart, Amazon over CCI Antitrust Probe

In Short:Praveen Khandelwal, a BJP MP, has urged Commerce Minister Piyush Goyal to take action against Flipkart and Amazon for anti-trust violations harming local...

India Accuses Samsung and Xiaomi of Colluding with Amazon and Flipkart

In Short:Samsung, Xiaomi, and other smartphone brands allegedly colluded with Amazon and Flipkart to launch exclusive products, violating India’s antitrust laws, as reported by...

Ashok Leyland Targets Single-Digit Growth in FY25 for MHCV Segment

In Short:Ashok Leyland forecasts single-digit growth in FY25 for Medium and Heavy Commercial Vehicles (MHCV), following an 8% growth in Q1. There’s increased interest...

Report shows D2C and E-commerce brands dominating in retention-led marketing careers

In Short:D2C and E-commerce brands are focusing more on retention-led marketing, with data analytics as a key skill for success. The report highlights career...

India SME forum warns of threat to MSMEs from Digital Competition Bill

In Short:India SME Forum (ISF) has expressed concerns to Corporate Affairs Ministry that the Digital Competition Bill (DCB) could harm small and medium businesses...

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