In Short:
Yoga Guru Ramdev’s company Patanjali Ayurved violated advertising standards 28 times in FY24, endorsing products like toothpaste, medicines, ointments, and honey. Other companies violating included Mamaearth, sports betting firms, and fashion and makeup brands. Major violations were digital ads for illegal betting, liquor, drugs, and magical remedies. The rise of digital advertising has led to an increase in violations, with a focus on healthcare and personal care products.
Yoga Guru Ramdev’s Patanjali Involved in 28 Ad Violations
Hey there! Have you heard about the recent ad violations by Patanjali Ayurved Ltd? They were called out for 28 misleading endorsements in FY24, including products like DantKanti toothpaste and ayurvedic medicines. It’s really disappointing to see a well-known brand like Patanjali resorting to such unethical practices. With 28 violations in just one year, it’s clear that there needs to be stricter oversight and enforcement of advertising regulations. It’s time for enforcement of regulations to ensure that consumers are not being misled by false claims and endorsements. Companies should be held accountable for their advertising practices to protect consumers and maintain trust in the market.
Other Companies in the Mix
But hold on, they weren’t the only ones! Honasa Consumer Pvt. Ltd, Urbanic, and others also made the naughty list for violating advertising standards.
The Digital Trend
Surprisingly, betting and gambling companies topped the chart this year for most violative ads, beating out healthcare companies with false remedy claims. The digital platform seems to be a hotspot for these misleading ads, with 85% of complaints coming from there.
Key Law Violations
Did you know that ads for “miraculous cures”, betting services, alcoholic beverages, and tobacco products are illegal in the country? The crackdown on such violative ads is aimed at maintaining a fair advertising landscape.
Digital Advertising on the Rise
Ah, the digital era! With the rise of online promotions, the number of violative ads has tripled in the last few years. Looks like brands are turning to digital platforms for their marketing needs, leading to increased scrutiny on ad content.
Government’s Action Plan
According to reports, the government is setting up a task force to tackle these violative ads, especially focusing on the digital realm. It’s all part of the effort to regulate the chaos caused by misleading advertisements.
