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Alcatel-Lucent Enterprise debuts Purple on Demand CaaS for APAC

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In Short:

Alcatel-Lucent Enterprise (ALE) has introduced Purple on Demand, a subscription-based communications service for Asia Pacific markets. This solution aims to provide secure business communication with flexibility and digital sovereignty. Tee Jyh Chong, VP of Sales in Asia Pacific, highlighted the importance of digital transformation. ALE’s Digital Age Communications strategy focuses on empowering businesses through the digital workplace, communication services, and flexible cloud solutions.


Alcatel-Lucent Enterprise Launches Purple on Demand Communications-as-Service for APAC

France-headquartered Alcatel-Lucent Enterprise (ALE) has announced the launch of Purple on Demand, a subscription-based communications-as-a-service offer for Asia Pacific markets. This solution aims to deliver secure business communications to end customers in a private environment.

Purple on Demand

ALE says Purple on Demand addresses the needs of businesses embarking on digital transformation journeys, providing simplicity, flexibility, security, and digital sovereignty. With a subscription model for software and optional hardware, such as phone sets and conferencing devices, it offers businesses the agility to respond swiftly to market demands without upfront transformation costs.

Powered by ALE’s products and applications, including the Alcatel-Lucent OmniPCX Enterprise Purple communication server, the solution can be deployed on-premises, hosted, or in a private cloud, giving customers ultimate flexibility in choosing their operational model, ALE said.

Tee Jyh Chong, Vice President of Sales and Services for Asia Pacific at Alcatel-Lucent Enterprise, emphasized the importance of digital transformation in the region’s economy. He said, “No matter the size or industry, ALE is ready to help your enterprise to transform and succeed in the intelligent era.”

Empowering Businesses in the Intelligent Era

The launch of Purple on Demand enhances ALE’s communications solutions portfolio and is part of its Digital Age Communications strategy, focusing on empowering businesses through the digital workplace, communications as an enterprise catalyst, and flexible cloud solutions.


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