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Saturday, August 15, 2026
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Telcos Warn New Authorization Regime Will Unevenly Impact OTT Competition

In Short:The exclusion of over-the-top (OTT) communication services from new recommendations by India's Telecom Regulatory Authority (TRAI) has raised concerns among telecom carriers. SP...

Content Creators Concerned About Fewer Opportunities from JioCinema-Disney+ Hotstar Merger

In Short:The potential merger of JioCinema and Disney+ Hotstar is worrying content creators, as it could lead to fewer opportunities for new projects and...

Prasar Bharti’s latest move puts pressure on sports streaming apps

In Short:Prasar Bharati is planning an OTT service, but its impact on sports broadcasters is uncertain. There are concerns about reduced monetization if live...

MX Player facing challenges, plans to sell major assets to Amazon

In Short:Amazon.com Inc. is set to acquire assets from MX Player to enhance its streaming presence in India. The deal may include the platform,...

OTT platforms shift focus from exclusive content to sharing rights, aiming for wider audience reach

In Short:Video streaming platforms are now sharing original content with rival players to improve distribution and monetization. The move is driven by the need...

OTT platforms seek high returns from big-budget flagship titles in foreign markets

In Short:Big-budget Indian shows like Heeramandi, The Archies, Jubilee, and Indian Police Force have mixed results on Netflix and Amazon Prime due to challenges...

JioCinema’s affordable subscription plan set to grow India’s OTT market

In Short:JioCinema is offering new premium plans for ad-free content at low prices to attract more subscribers. While focusing on quantity and affordability, the...

Loss of Rs 1,000 crore annually in tax collection from top OTT players

In Short:The government is losing around Rs 800 crore every year due to a lack of regulations on large traffic generators or over-the-top biggies,...

Regional content: Streaming platforms face crossroads

In Short:The Indian OTT market is slowly shifting focus towards regional language content, driven by the success of films dubbed into Hindi. Top names...

New movies and TV series utilize social media teasers for marketing momentum

In Short:Short video clips lasting 5-10 minutes are being released on social media platforms like Twitter, Instagram, and Facebook to promote films and shows....

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