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JioCinema’s affordable subscription plan set to grow India’s OTT market

In Short:JioCinema is offering new premium plans for ad-free content at low prices to attract more subscribers. While focusing on quantity and affordability, the...

Loss of Rs 1,000 crore annually in tax collection from top OTT players

In Short:The government is losing around Rs 800 crore every year due to a lack of regulations on large traffic generators or over-the-top biggies,...

Regional content: Streaming platforms face crossroads

In Short:The Indian OTT market is slowly shifting focus towards regional language content, driven by the success of films dubbed into Hindi. Top names...

New movies and TV series utilize social media teasers for marketing momentum

In Short:Short video clips lasting 5-10 minutes are being released on social media platforms like Twitter, Instagram, and Facebook to promote films and shows....

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