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Streaming platforms

Regional content: Streaming platforms face crossroads

In Short:The Indian OTT market is slowly shifting focus towards regional language content, driven by the success of films dubbed into Hindi. Top names...

Audio platforms embrace freemium models to expand their user base

In Short:Audio streaming platforms are seeing a growth in paid subscribers, from 4-5 million in 2022 to 7.5 million in 2023. Challenges include free...

Streaming services choose weekly releases to keep users engaged

In Short:Traditional streaming model of binge-watching entire seasons is changing. Some platforms now release episodes at specific times and days. Netflix, Disney+, SonyLIV, and...

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