Myntra

Industry Updates

Ripped Jeans and Crop Tops: Gen Z Shaping the Future of Fashion Retail

ITN Media - September 16, 2024

In Short:Fashion retailers are adapting to attract Gen Z shoppers, aged 11-27, as their numbers in India have doubled to 16 million. Retailers like...

Company Updates

Apparel Group teams up with Myntra to boost Victoria’s Secret’s online presence in India

ITN Media - May 18, 2024

In Short:Apparel Group partners with Myntra to bring Victoria’s Secret lingerie and sleepwear to Indian consumers. The collaboration aims to enhance the online shopping...

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