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Multiplex chains in talks to lower rents, revise capex terms amid declining business

In Short:The cinema business model has been disrupted by Covid and streaming platforms, prompting multiplexes to rethink their strategy. Multiplex chains are trying to...

HMD teams up with Rajasthan Royals to enhance brand presence for upcoming phone launch

In Short:HMD has partnered with Rajasthan Royals for this year's IPL season to increase brand visibility in India and solidify its position as an...

Disney Star sets record viewership on IPL 2024 opening day

In Short:Disney Star, the official broadcaster of the IPL, had a record-breaking viewership of 16.8 crore unique viewers on the opening day of the...

Cricket passion high, yet IPL ad rates remain unchanged

In Short:Star Sports and Jio expected higher ad rates for IPL, but they remained the same. Broadcasters are hesitant due to the upcoming T20...

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