In Short:
Lenexis Foodworks, the company behind Chinese Wok and Big Bowl, plans to expand rapidly by opening 100 new stores in 20 cities by FY25. They aim for ₹650 crore in revenue by March 2025, with a goal of reaching ₹1,000 crore by FY26. Focusing on tier-2 and tier-3 cities, they also plan to hire 2,000 new employees soon.
Lenexis Foodworks Sets Sights on Ambitious Expansion
Exciting news in the food industry! **Lenexis Foodworks**, the powerhouse behind popular brands **Chinese Wok** and **Big Bowl Company**, is on a fast track to growth. The company is gearing up to expand into **20 new cities** and open **100 additional stores** by the end of **FY25**. Talk about a big leap forward!
Projected Revenue Growth
With this bold move, the brand anticipates generating a whopping **₹650 crore** in revenue by **March 2025** and aims for an impressive sales run rate of **₹1000 crore** by **FY26**. This signifies a significant upturn in their business strategy and outlook.
Current Market Presence
Currently, **Lenexis Foodworks** boasts nearly **200 outlets** spread across more than **20 cities**. As a quick-service restaurant (**QSR**) brand, it is poised to dominate the **₹25,000 crore** QSR **Chinese cuisine market**. According to **Aayush Madhusudan Agrawal**, the Founder of **Lenexis Foodworks**, the timing couldn’t be better for their expansion plans.
“We’ve seen remarkable growth since the pandemic. In just the last six months, **Chinese Wok** has doubled its revenue at the system level, with **70 percent** increase in same-store sales,” Agrawal shared, highlighting their impressive turnaround.
Strategic Store Openings
As part of this exciting growth, **Lenexis Foodworks** will strategically open **100 new stores** across various cities while also strengthening its presence in existing hotspots—think malls, bustling high streets, and innovative cloud kitchens. Currently, the company operates in **60 malls**, **60 cloud kitchens**, and **80 high streets**.
Focus on Tier-2 and Tier-3 Cities
Agrawal elaborated on their expansion strategy, indicating a keen focus on tier-2 and tier-3 cities. “In the near future, we expect that **80-90 percent** of **Chinese Wok’s** growth will stem from these regions,” he said, emphasizing the untapped potential in these markets.
Growing Team to Support Expansion
On top of all this, with a current team of **3,000** employees, **Lenexis Foodworks** is ramping up recruitment to match their growth trajectory. They plan to bring on an additional **2,000 people** in the next six months—a sign of their optimistic outlook.
About Lenexis Foodworks
Founded in **2015**, **Lenexis Foodworks** specializes in **Indianized Chinese cuisine** and has made a name for itself across a variety of cities including **Mumbai**, **Pune**, **Chennai**, **Bengaluru**, **Hyderabad**, **Mysuru**, **Coimbatore**, **Delhi NCR**, **Vadodara**, **Ahmedabad**, **Lucknow**, **Jaipur**, and **Kanpur**.
Recently, the brand made its first move into **Eastern India** with a store launch in **Kolkata** and has plans to expand further into **Patna**, **Bhubaneswar**, **Cuttack**, **Ranchi**, **Raipur**, and **Vizag**.
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