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Gen Z

Industry Updates

Why Aren’t Brands Targeting Gen Z, Who Will Spent $2 Trillion by 2035?

ITN Media -
In Short:Snap Inc’s report, created with Boston Consulting Group, reveals that Gen Z (born 1997-2012) will drive $2 trillion in consumer spending by 2035....
Industry Updates

Ripped Jeans and Crop Tops: Gen Z Shaping the Future of Fashion Retail

ITN Media -
In Short:Fashion retailers are adapting to attract Gen Z shoppers, aged 11-27, as their numbers in India have doubled to 16 million. Retailers like...

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