In Short:
EMotorad has launched a new campaign, ‘Dil Se Aawaaz Ayegi,’ featuring cricket star MS Dhoni. The ad showcases their popular Doodle V3 e-cycle, where Dhoni humorously mimics bike sounds and invites viewers to think about their cycle’s sounds. The Doodle V3 is a versatile, foldable e-cycle with a removable battery and various riding modes, appealing to urban commuters and adventurers.
EMotorad Teams Up with MS Dhoni for Exciting New Campaign!
In a thrilling move for the electric vehicle (EV) market, EMotorad has just unveiled its latest campaign titled ‘Dil Se Aawaaz Ayegi,’ featuring none other than cricket superstar Mahendra Singh Dhoni. This campaign puts the spotlight on the brand’s hit product, the foldable and fat-tyred e-cycle known as the Doodle V3.
Playful Sounds and Intriguing Questions
The ad kicks off in a lively garage packed with a variety of bikes, where Dhoni lends his playful side by mimicking the unique sounds each bike makes, from ‘vroom vroom’ to ‘vaun vaun.’ The enthusiasm builds as Dhoni poses the question, “What sound will your cycle make?” To this, an EMotorad representative answers, “Dil se aawaaz ayegi.” We’re then treated to a delightful scene of Dhoni riding the Doodle V3, enthusiastically making “weeeeeee” and “woooooooo” noises!
Connecting with the Audience
This campaign has struck a chord with audiences nationwide, marking the second time that Dhoni has teamed up with EMotorad. The Doodle V3, celebrated for its versatility and stellar performance, is officially the brand’s flagship product. Remarkably, this foldable e-cycle boasts a removable battery, an impressive range of over 60 kilometers, speeds reaching 25 km/h, and five different riding modes—making it the perfect companion for both city commuters and adventure seekers alike!
Innovating for a Sustainable Future
EMotorad continues to spearhead the electric cycle industry with its innovative and eco-friendly solutions. The company is committed to changing the way people commute and explore, ultimately contributing to a more sustainable future while delivering fantastic customer experiences.
A Message from the Team
Aditya Oza, Co-founder and Chief Marketing Officer at EMotorad, shared insights on the campaign: “Dil se Aawaz ayegi isn’t just a catchy phrase; it’s about capturing the joy of riding our bikes. Based on feedback from those who tried it, happiness is the common theme! With every campaign, we strive to embody the brand’s soul and convey it through our messaging. Great advertising and excellent products share one common thread—they evoke emotions, and that’s the heart of our latest initiative. We’re also thrilled to collaborate with MS Dhoni, who adds a fun athletic flair to everything we do. He’s more than a brand ambassador; he’s an investor and will always be our Captain Cool!”
