The number of people surfing the Internet using mobiles in India, the world's second largest mobile market after China, is set to touch 164.8 million by 2015, a report by global consultancy firm KPMG said. KPMG revealed that Indians hooking on to social networking sites provides opportunities to firm's for using social media to engage customers, brand building, product launches, etc. "The mobile Internet users in the country are expected to grow from 4.1 million users in 2009 to 164.8 million in 2015 at a CAGR of 85 percent," the report said. India has emerged as the second largest mobile market globally, behind only China. With over 870 million mobile subscribers, businesses are jumping the opportunity, it said.

India is an Android country. According to IDC, Google's mobile operating system has a 91% market share in the country, giving it an overwhelming lead over its competitors. The second most used mobile OS in the country is Windows Phone, which has a market share of 5.4%. The figures from IDC, which tracks units of phones shipped in a market, are for the second quarter of this year. Apple's iOS, which powers iPhones, has a market share of just 2.3%. Android totally dominates the market because it is used by all major smartphone players in India. Local vendors like Micromax and Karbonn have adopted it. Chinese players like Huawei and ZTE are pushing it and MNCs like Samsung and Sony are using it for their smartphones

Consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses.SAP AG today announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80 per cent of the population making parallel usage of the mobile phones other than just calls and text messages.The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63 per cent of consumers accessing the internet on their mobile atleast once a day.

The number of telephone subscribers in India increased by 0.34 per cent to 903.09 million at the end of June 2013, from 900.05 million at the end of May 2013, mainly due to an expansion of the rural subscriber base. The overall teledensity in the country increased to 73.50 at the end of June 2013 from 73.33 in the previous month. Subscription in the urban areas increased from 545.30 million in May 2013 to 545.48 million at the end of June 2013 while subscription in rural areas increased from 354.75 million to 357.61 million during the same period.The monthly growth rate of urban and rural subscription stood at 0.03 per cent and 0.81 per cent, respectively.