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Why Aren’t Brands Targeting Gen Z, Who Will Spent $2 Trillion by 2035?

In Short:Snap Inc’s report, created with Boston Consulting Group, reveals that Gen Z (born 1997-2012) will drive $2 trillion in consumer spending by 2035....

BSNL awards Rs 132-crore deal to America’s BCG for revival strategy; employees criticize it as ‘futile’

In Short:BSNL has hired American Boston Consulting Group to help revive its business and compete with private telecom operators. The 34-month deal involves BSNL...

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