In Short:
The Olympic Broadcasting Service (OBS) is using advanced technology like ultrahigh definition video, AI, and 360-degree shots to enhance the viewer experience during the upcoming Olympics. They are doubling camera systems for multiple angles, using cinematic lenses, and recording immersive audio. AI will be used for creating highlights and personalized ads. The goal is to connect viewers to the games and athletes in a more impactful way.
The OBS Enhancing Video Content with Ultrahigh Definition and High Dynamic Range
The OBS is stepping up its video content quality by producing in ultrahigh definition and high dynamic range, promising to deliver sharper detail and vibrant colors in every shot. In addition, content is being captured in various formats including vertical videos for mobile viewing, 8K videos for top-notch broadcasts, and 360-degree shots for an immersive experience.
Enhanced Multi-Camera System for Super-Slow-Motion Replays
The OBS has doubled its multi-camera systems to capture multiple angles for super-slow-motion replays. Cinematic camera lenses are also being used to capture artistic shots that were previously difficult to achieve in live productions. Leveraging AI and cloud technologies, the OBS can now process complex shots in real-time, enabling new possibilities like 360-degree replays during live coverage.
Immersive Audio and Augmented-Reality Experience
Recording sounds in 5.1.4 audio, the OBS aims to capture immersive audio from venues and provide viewers with an authentic experience. Coupled with augmented-reality stations offering a glimpse of the Olympic grounds, these initiatives are designed to bring viewers closer to the games.
AI Integration in Olympic Broadcasts
Artificial intelligence tools will play a significant role during the Olympics in 2024. Broadcasters like the Olympic Broadcasting Service and NBC will utilize AI to curate highlights from hours of footage, presenting key moments to viewers seamlessly. NBC is even using an AI-rendered voice of sportscaster Al Michaels to narrate highlights on Peacock, showcasing the potential of generative AI technologies.
Real-Time Information and Personalized Advertisements
AI will provide real-time insights and data during live broadcasts, offering statistics and probabilities about athletes’ performances. NBC is also integrating AI into its ad platform to deliver personalized advertisements to viewers. This technological advancement will not only enhance the viewing experience but also pave the way for future applications in live sports events and beyond.
Empowering Viewer Engagement and Connection
The goal of these technological advancements is to foster a sense of connection between viewers and the events, especially after recent Olympic games faced restrictions due to the pandemic. By enhancing the viewer experience and offering a more immersive and personalized platform, these innovations aim to bring people closer to the action and create a sense of togetherness.
