Why mobile ad industry will boom in 2013

January 12, 2013

An advertising boom could play out on every smartphone screen in 2013. Internet firms moaned for years that users spent lots of time surfing the Web on their desktops, but marketing dollars weren’t following from print and TV. Time and the growth of broadband have mostly closed the gap. The surge in smartphone and tablet use is now providing similar fuel for mobile advertising.
There’s no iron rule, but what advertisers spend and how people consume media seem related over the longer run. Five years ago, 29 per cent of users’ media time involved the internet but their screens attracted only 8 percent of ad spending, according to Forrester Research. Now, 26 percent of time is devoted to internet browsing, and that brings a much closer 22 percent of ad dollars, as Mary Meeker of Kleiner Perkins noted recently.

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