Telecom data war helps Facebook grow in India

February 11, 2017

India became the fastest growing market for social networking giant Facebook in the three months that ended December, sparked by the war between telecom companies to win customers by offering free mobile data.

Mukesh Ambani’s Reliance Jio, which was launched in September last year, kicked off a war with its offer of six months of free mobile data. The country’s largest service provider, Airtel, rose to the occasion with its own offers on free and subsidised mobile data in order to conserve its customer base.

“In the fourth quarter, one of the callouts that we’ve seen (is) an increase in third-party promotional free data plans in places like India. So that clearly is having an impact in APAC and India was our strongest growth market,” said Mark Zuckerberg, founder and CEO of Facebook, in a call with investors and analysts on Thursday. (Source: Business Standard)

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