In telecom, it’s the desi firms that ring louder

April 8, 2017

The Indian telecom turf favours only domestic companies. The complete or partial exit of global telecom giants, including AT&T, Orange, Telenor, France Telecom, Maxis and now Vodafone, shows that the Indian pitch does not favour foreign batsmen.
From the complexity of the Indian market to uncertain regulatory environment, a lot of factors have hurt foreign telcos. But the biggest is the Indian customer, who is loyal only to pricing and not to any brand. Source

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