Airtel joins race to tap mobile apps market
India’s largest mobile operator, Bharti Airtel, has joined the race with handset makers such as Nokia, RIM (maker of BlackBerry) and Samsung among others to get a share of the mobile applications market in India.
Bharti’s app store is set to go live on Wednesday (February 10) with over 1,200 applications making it the first Indian telco to attempt replicating the highly successful business model of Apple, the pioneer in this space. Source