ariff wars in the Indian telecom sector are now taking new shapes. In fact, they are entering a new territory. So far restricted to voice call rates such as per second billing, telecom operators are in an overdrive to reduce tariffs on roaming and SMS charges as well.
The idea is to reduce customer churn and maintain their market share. The recent move by Bharti Airtel and Tata Docomo to slash roaming rates are pointers to the new tariff wars in the making. While Airtel has reduced the roaming charges by almost 60%, Tata Docomo has extended it’s per second billing mechanism to roaming. Source

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