A report by the Federation of Indian Chambers of Commerce and Industry (Ficci) and KPMG reveal that although the cost of owning and using telecom equipment and services has come down considerably in the past few years, the typical rural consumer finds it hard to put aside money for what is still believed to be a discretionary spend.
Difficulty in acquisition of rural consumers due to affordability of telecom services, low average revenue per user (ARPU) among rural consumers, lack of locally relevant content, infrastructure and low literacy levels are major hurdles.
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